
Long and Short Reviews welcomes Penny Sansevieri who is here to visit with us today.
Writing the book is one thing—turning it into a viable product on Amazon is something else entirely.
That’s where The Amazon Author Formula Workbook steps in. This companion to Penny Sansevieri’s bestselling Amazon Author Formula provides the structure, tools, and strategy authors need to improve visibility and drive meaningful sales on the world’s largest book platform. Inside, authors will find expert-designed worksheets on keyword and category research, pricing analysis, launch timeline planning, book description writing, and Amazon Ads. Also included are trackers to monitor performance and flag what needs adjusting—so you’re not just doing more, but doing what works. Each worksheet can be downloaded and printed, giving authors a flexible, repeatable system to apply with every book. It’s equal parts instruction manual, workbook, and campaign planner—built for authors who are ready to stop guessing and start growing.

About the Author:
Penny Sansevieri is one of publishing’s leading voices in book marketing, known for her ability to translate high-level strategy into practical author action. Through her company, Author Marketing Experts, she’s worked with indie authors, major publishers, and brand-driven thought leaders to develop customized marketing plans that scale. With 24 books to her name, a teaching position at NYU, and a widely followed podcast, Penny remains at the forefront of what it means to be a modern, empowered author—and her work continues to shape the careers of writers across every genre.
Writing the book is one thing—turning it into a viable product on Amazon is something else entirely.


In 1923, “Edmund Dulac, the Distinguished English Artist,”as he was billed on the front covers, was contracted by the Hearst organization to paint watercolors for The American Weekly magazine, the Sunday supplement for the newspapers. The contract lasted nearly 30 years. Dulac painted 106 watercolors from 1924-1951 for thirteen different series for The American Weekly. This is Dulac’s largest body of work, and has never before been assembled or published.
Aunt Kathy made his childhood miserable—now her funeral might just set him free.
Harold Phifer was born in the rebellious South of Columbus, Mississippi. As a kid, he worked the streets, hustled the neighbors, and bused tables at bars he didn’t belong in. After graduating from Caldwell High School, he went on to earn degrees from Mississippi State and Jackson State Universities. He became an Air Traffic Controller in Memphis, Tennessee, but after 23 years, he sought purpose elsewhere—working as an international contractor alongside soldiers in Iraq and Afghanistan. After narrowly escaping the Taliban takeover in 2021, he took refuge at Guantanamo Bay and resumed his writing while continuing his work as a controller. In 2024, he returned to the Middle East, where he continues to write about life, love, and the human spirit.
Is the exhilaration of entrepreneurship tainted with exhaustion? Discover more for your business and yourself.
JENNIFER MUSSER shines a light on the financial operations of businesses where it is needed most to raise profit, solidify processes, save time, optimize talent, reduce risk, and help business leaders achieve meaningful growth with results they can see—and feel.


























