This post is part of a virtual book tour organized by Goddess Fish Promotions. Carine Schneider will be awarding a $10 Amazon or B/N GC to a randomly drawn winner via rafflecopter during the tour. Click on the tour banner to see the other stops on the tour.
Facebook, Uber, Robinhood: all were private companies at some point. Historically, there has been no way for investors to easily buy and sell shares in private companies. With the introduction of blockchain technology, digital securities, and decentralized financial solutions, the ability to grow the private market is on the horizon. Regulators around the world are rushing to catch up and understand how to protect investors who want to participate in this market. This book reviews the regulatory, technical, and societal challenges to open this asset class to more investors in the future.
Currently, US residents who want to invest in the private market need to have a certain net worth to participate. Under the cover of this exclusive private club is access to investment opportunities, supporting innovation, and extreme risk. As the private market has grown, the types of investment instruments and the complexity of the investment structure has increased significantly. Unlike investing in the public market, investing in private ventures can be complicated and requires an understanding of securities law, tax strategy, and, in many cases, future technology that can only be envisioned by innovative entrepreneurs. The key characteristics of the private market are: • Less company regulation • Limited public reporting requirements, especially for smaller companies • A lack of information symmetry • Only investment professionals, or the ultra-wealthy, can invest (accredited investors) With the changes in technology solutions, the advent of new financial solutions, and a change in the way some founders approach building their companies, these characteristics may change as the private market grows. Dan Gallagher, General Counsel of Robinhood and a former Securities and Exchange Commission (SEC) Commissioner, describes the private market as “a vibrant ecosystem.” Capital is key to growth in a private company, and it can come from various sources — professional individual investors (sometimes called “angel investors”), venture capital firms (VC firms), friends and family, and crowdfunding campaigns. Private equity (PE) is sometimes confused with private company investment. PE firms tend to acquire mature companies and recapitalize and re-organize their targets. PE firms generally aren’t looking to make individual investments alongside other investors. For the purposes of this book, we will mostly focus on non-PE owned companies, although we do discuss liquidity in PE funds. The private market is attractive because investors in privately held companies hope to quickly increase the company’s value, then sell their stakes later through a buyout, trade sale, recapitalization, or listing on a public market via initial public offerings (IPOs).
About the Author:
Carine Schneider, FGE (Fellow of Global Equity) is an experienced and well-connected leader in the private market and global compensation industry with deep experience working in consulting, technology, and financial services. She is the President of AST Private Company Solutions (AST PCS). She was named one of the 100 Influential Women in Silicon Valley by the Silicon Valley Business Journal and one of 17 “Women to Watch” in 2017 by Brown Brothers Harriman Center on Women and Wealth. Carine was formerly the President, Nasdaq Private Market and has been the founder and CEO of Global Shares, CEO of Certent, and Partner at PwC. She has also held senior level positions at Morgan Stanley and Willis Towers Watson. She was the founding Executive Director of the National Association of Stock Plan Professionals (NASPP) and founded the nonprofit Global Equity Organization (GEO) where she is now Chair Emeritus, after serving as Chair for eighteen years. She 103 started her career as Manager of Shareholder Relations at Oracle Corporation where she assisted in the IPO. Ms. Schneider was born in The Netherlands and received her degree in psychology and sociology from the University of California, Santa Cruz. She is a frequent speaker at conferences around the world, including at President Obama’s 2016 Global Entrepreneurial Summit, and has authored various articles and chapters in industry publications. She currently serves as a member of the Board of Professional Business Women of California (PBWC). In 2019, she received the UK ProShare Award for Service to Employee Share Ownership.
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He needs a wife. She needs money. Is their modern-day marriage an answer to their prayers or a disaster waiting to happen?
Jennifer Chastain is a member of ACFW, ACFW-NC, and My Book Therapy/Novel Academy. Several of her other stories were finalists in the Blue Ridge Mountains Foundations contest and she was a finalist in the Touched by Love contest, sponsored by the Faith, Hope, and Love Christian Writers. Her contemporary romance stories contain the themes of redemption, grace, and forgiveness. 
Magical Mountain is the first book in a four-part fantasy series, Kingdom of Treasures. The book retells the story of Cinderella from the fairy’s perspective, giving readers insight into a classic fairytale from a fresh viewpoint. Keeping things interesting, Magical Mountain also borrows plot and character elements from 1001 Arabian Nights (Two Sisters Who Were Jealous of Their Younger Sister). However, the story fosters its own exciting adventure as it focuses on the fairies and the story following the marriage.
Originally from Northern Iraq, Asmaa Jamil was born into the Chaldean Christian ethnic group before moving to the United States, where she grew up. Leaving the corporate world not long ago to focus on her writing full time, Asmaa draws on her experiences living and working in several different countries to influence her creative process. While abroad, Asmaa learned about other cultures and their unique traditions, a key role in her development as a writer. 
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Having endless curiosity, Louis has always been enthralled by the inner workings of everything around him.
Out of the ashes, a new beginning…
Deborah A Bailey’s Paranormal & Science Fiction Romance novels include suspense, a bit of mystery and a lot of romantic heat.
Everyone wants to believe they can hold on to their anchor, the light of their North Star, and live their truth . . . Suzanna Jordan did too until she fell for a man with a movie-star presence and a dark alter ego. Losing hope of salvaging her life and gaining her freedom, an unlikely source serves up a platter of just desserts that even Suzanna’s treacherous abuser might not evade.
Merida Johns writes about the human experience—that often is messy—and how ordinary people tackle challenges, live through sorrow and betrayal, struggle with doubt, but despite this, gather the strength to act on their aspirations and achieve flourishing lives.
It’s OK to have feelings.














