Ten Self-promotion Actions to Market Your Book by Karen Hulene Bartell – Guest Blog and Giveaway

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Ten Self-promotion Actions to Market Your Book

For me, marketing is the nightmarish counterpart to the dream of writing. Ugh! Promoting my books is the hell to the heaven of authoring them. I’d much rather keep “plugging away” at finishing a chapter than “plugging” myself on social media. But despite dreading self-promotion, I’ve learned a few marketing tricks over the years to make the task less onerous.

Authoring a book is no easy task, nor is getting / having it published. According to various sources, roughly three percent of people who begin drafting a novel ever finish it. And only twenty percent of those completed novels are ever published.

So if you have a published book, congratulations! Pat yourself on the back and take a bow! You are one of an elite minority!

But can you rest on your laurels and stop there?

Nope. Marketing your book is just as important as writing and publishing it. Whether you’re self-published or you work with an indie publisher, small publisher, or a major house, your next challenge is your book launch, and book launches require your 3Ts–talent, time, and treasure.

Because my bread-and-butter job has been technical writing in MarCom–Marketing Communications–for over twenty years, I’ve done almost all my own marketing for the past 26 of my 27 published books. Am I a multi-billionaire? HAH-LOL! BUT let me share ten relatively easy actions that authors CAN take to self-promote their books.

Take Ten Self-promotion Actions!

  1. Create an author website (https://karenhulenebartell.com/)
  2. Create an Author Central page on Amazon (com: Karen Hulene Bartell: books, biography, latest update)
  3. Create a Goodreads Author page (https://rb.gy/qyvrev)
  4. Accumulate blurbs for your book from trusted friends and acquaintances.
  5. Add your book’s title and link to your automatic email signature.
  6. Trade guest posts on your blog with other authors https://karenhulenebartell.com/f/january-newsletter
  7. Accumulate Amazon book reviews https://rb.gy/haasnb
  8. Gather Goodreads book reviews https://www.goodreads.com/book/show/204849593-kissing-kin
  9. Write self-promotion articles for LinkedIn https://www.linkedin.com/feed/update/urn:li:share:7152697619885051907/
  10. Create a launch team by asking trusted friends and acquaintances to read / review your free book on Amazon and Goodreads. (That’s right. I said FREE. Quid pro quo. A favor for a favor.)

Complete each of these actions in the six to eight weeks prior to your book’s release–one task at a time. Each action is doable, and if you complete all ten, I promise you’ll raise your book’s visibility.

Happy self-marketing!


Maeve Jackson is starting over after a broken engagement—and mustering out of the Army. No job and no prospects, she spins out on black ice and totals her car.

When struggling vintner Luke Kaylor stops to help, they discover they’re distantly related. On a shoestring budget to convert his vineyard into a winery, he makes her a deal: prune grapevines in exchange for room and board.

But forgotten diaries and a haunted cabin kickstart a five-generational mystery with ancestors that have bones to pick. As carnal urges propel them into each other’s arms, they wonder: Is their attraction physical…or metaphysical?

Enjoy an Excerpt

Our shoulders rubbed each time we moved. The downy hairs on the back of my neck tickling from the electricity passing between us, I shivered as the currents barreled down my spine.

“Cold?” Eyes wide, he caught my gaze.

I opened my mouth to speak but, forgetting what I meant to say, lost myself in his inviting brown eyes and could only nod.

He reached his arm around my shoulders and pulled me close, sharing his body warmth.

With the faint scents of leather and saddle soap wafting from his jacket, his nearness was intoxicating, and I was tempted to lean into a kiss. Yet huddled together on the bone-chilling ledge, I gazed instead at the rugged wilderness surrounding us, content to savor the sweet ache of longing. If more is meant to be, it’ll happen.

Then thoughts of Cody froze me like a blue norther. Why did he come to mind?


So close, Luke felt the rise and fall of her chest each time she breathed. Her hair tickled his ear, raising goosebumps–and possibilities. If she turns toward me or gives any sign…But her sigh signaled something else. He side-glanced to read her mood, but she stared at the scenery, apparently oblivious of his rising libido.

“Want…” His voice cracked. Clearing his throat, he tried again. “Want some water?”

“Sure.” She turned her head quickly, her hair brushing his cheek with a citrus scent.

About the Author:
Author of the Trans-Pecos and Sacred Emblem series, Karen is a best-selling author, keynote speaker, wife, and all-around pilgrim of life, who writes multicultural, offbeat love stories. Born to rolling-stone parents who moved often, Bartell found her earliest playmates as fictional friends in books. Paperbacks became her portable pals. Ghost stories kept her up at night—reading feverishly. The paranormal was her passion. Novels offered an imaginative escape. An only child, she began writing her first novel at the age of nine, learning the joy of creating her own happy endings. Professor emeritus of the University of Texas at Austin, Karen resides in the Texas Piney Woods with her husband Peter and her “mews”—three rescued cats and a rescued *Cat*ahoula Leopard dog.

Facebook | MeWe | Twitter | Instagram | Goodreads | Website | Email | Amazon Author Page | Instagram | BookBub Author Page | LinkedIn

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  1. Thank you for hosting today.

  2. Many thanks for hosting KISSING KIN today!

  3. Marcy Meyer says

    I enjoyed the post. Sounds like a good book.

  4. Rita Wray says

    Sounds like a book I will enjoy reading.

  5. This sounds exactly like my kind of read.

  6. Thanks so much for hosting KISSING KIN and me today!

  7. Tracie Cooper says

    How ddi you come up with the title of this book?

  8. Thank you for the promo tips, and a sneak peek at Kissing Kin. Great cover!

  9. Thanks for sharing these tips! I think there are many writers who find marketing to be our least-favorite activity. On the other hand, it’s disappointing to write a book that no one reads.

  10. Alicia Dean says

    Excellent post. Great tips. Congrats on the new release!

  11. AA DaSilva says

    Great post!

  12. Thanks for the ten marketing tips. I believe I have done all or most of them and they have definitely helped get the word out.

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