Thursday Spotlight: Tim Smith

 Wading Through Quicksand
 #4
 By Tim Smith
 In talking with other authors I’ve found some misconceptions about marketing and promotions. If you want to do it right, be prepared to spend more than a few hours and some money, but you don’t have to hock the homestead to make it happen. There are many free or low-cost options out there, such as the site I’m writing this for. Many sites offer packages that are reasonable and will provide exposure. Here are a few things to avoid.
          Taking out large ads in print publications. Unless you’re a celebrity, expect a reaction of “Who?” Yes, I’m guilty of doing this with my first book. In retrospect, I could’ve used the money for something better, like buying a full tank of gas.
          Paying a huge fee to get your book placed next to a bestseller on a big-box site. I knew an author who did this to the tune of several hundred dollars. When I asked if she’d seen any results she just gave me a vague stare.
          Thinking you have to hire a full-time publicist. There are many sites that will take you on as a customer and give you good exposure for a reasonable fee. Early on I thought a publicist was the way to go and I contacted someone who came highly recommended. We discussed services but when I asked what she would charge to perform these miracles, I figured I could afford about twenty minutes of her time.
The bottom line? Be creative but don’t waste your money!

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