LASR Anniversary: Alanna Lucas – Guest Blog and Giveaway

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Christmas in July

Christmas in July sounds like a marketers gimmick, but over the years, it has encompassed many different meanings.

The first mention of Christmas in July dates back to the 1892 opera, Werther, which featured a group of young children singing a Christmas song in July.

However, the earliest known observance occurred in July 1933 at North Carolina’s Camp Keystone. Those attending the girl’s summer camp celebrated a traditional style Christmas with a decorated tree, gifts and a visit from Santa.

The 1940 comedy, Christmas in July, centers on Jimmy MacDonald, who after winning first prize in a slogan contest, spends his newfound wealth on family and friends. The underlining message of the movie was to give year round regardless of the season.

In 1944 and 1945 the U.S. Post office, U.S. Army and Navy along with the greeting card industries threw a Christmas-in-July luncheon to encourage an early start on mailing Christmas presents to service men and women overseas during WWII.

By the next decade, retailers jumped in on the promotional bandwagon using the Christmas in July theme to promote summer sales.

My favorite Christmas in July tale comes courtesy of a dear friend who lives in Southern California, but whose family lives in Canada. During the month of December weather in her Canadian hometown is usually under a couple of feet of snow, making travel precarious. One year, her sister decided to host a Christmas-in-July celebration.

The front yard was festively decorated with a giant snow globe, Christmas lights, and yes, even Santa and his reindeer made an appearance. The families travelled from near and far to share favorite childhood traditions, exchange gifts, and eat to their heart’s content.

So this July, remember those important in your life. Celebrate and rejoice with family and friends and share in the joy of the season. Merry Christmas in July!


Miss Eva Kenward does not want to spend another Christmas alone. Leaving Queen Victoria’s England, she journeys to America in search of an uncle but finds herself on the rugged frontier of Montana. And with no money and no acquaintances, the rudest man she has ever met is the one she must engage. Especially considering the precious bundle in her arms.

“Hunt” Strauss has been fooled before by beauty. So when the ravishing young woman arrives on his doorstep, he suspects her of ulterior motives. But perhaps the baby she holds truly is his kin…and when Miss Kenward finds herself stranded after a hotel fire, he reluctantly agrees to help. Bringing her to his sprawling ranch, Hunt tries to keep his distance. But the enticing woman and her enthusiasm for the season soon prove that fairy tale love stories—and holiday wishes—really can come true.

About the Author: Alanna Lucas grew up in Southern California. From an early age, she took an interest in travel, incorporating those experiences into her writing. When she is not daydreaming of her next travel destination, Alanna can be found researching, spending time with family, or going for long walks. Alanna Lucas is a member of the Romance Writers of America, East Valley Authors, The Beau Monde, and Celtic Hearts Romance Writers.

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  1. I love Christmas songs in non holiday months. It’s when I actually tend to listen to them more. It’s almost as if, during the holiday season, I go on holiday music over load. Those are the months that I tend to listen to Ozzy Osbourne, AC/DC, etc… but I am weird like that. Totally into Christmas stories in the summer.

  2. Maria Connor says:

    I love the story about your Canadian friends!

  3. Not weird, just very unique:-) Thanks for stopping by Maria!

  4. I agree with Maria. There’s something subversive and fun about a little Christmas spirit in the the summer. I always get a hankering to watch my favorite holiday movies about this time of year, probably because it seems like Christmas is so far away (even though it’s not–yikes!). Loved Once Upon a Montana Christmas and looking forward to more holiday books from Alanna Lucas.

  5. Heather R. says:

    Thanks for the little history lesson. I had no idea that people were doing Christmas in July back in 1933. Your historical western book sounds very charming!

  6. I like the idea of a little Christmas in July–people can use a bit of smiling good cheer in the 90+ temperatures 🙂 Enjoyable blog!!

  7. Nice holiday book

    bn100candg at hotmail dot com

  8. I have a Christmas clock that plays carols, I leave it out all year round.
    Enjoyed reading your post
    skpetal at hotmail dot com

  9. I thought the early start to Christmas was something Costco invented! Just kidding, but I had no idea it goes back to the 19th century. Great post, Alanna!

  10. Love Christmas stories and don’t mind Christmas all year round! 🙂

  11. I, too love Christmas stories all year long. I find I read a lot of them in January, and again in the summer months. Great blog, Alanna!

  12. Congratulations to JeanMP! You won a copy of Once Upon A Montana Christmas. Hope you enjoy it!

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